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imaginemag - arts & culture emagazine

ImagineMag! has been created and is run by people with a passion for arts and our culture in all forms. Passion on its own however is never enough to sustain any project. What one needs are knowledgeable, hardworking and imaginative people to further develop this wonderful concept. We have the start of that in the shape of Amy Gould, Director of Dance Crew, Principal of the AGBS and owner of the Theatre On-Main, Dr Dawn Gould, owner of FACTS FOUND, a historical research bureau and… all of you who will contribute in many interesting ways. Get talking people, and let us hear from you.


“Our intention is to give the art
      and cultural fraternity a voice”.

sept / oct 2010 : edition 06

Well you cannot say we do not take a broad look at arts and culture. From Hair from the past, it’s political implications and its practical applications, and that wonderful product, La Pebra’s; to a Wheat Museum in Moorreesburg; from KEAG the organisation who is caring for our environment and creating saleable craft work; to the performing arts, composing and choreographing for a new dance production, The Girl with Enamel Eyes which will also be on sale this November in DVD format.

If you love the outdoors and animals, our book review on the `actors’ in ALL THE WAY HOME - Stories from an African wildlife sanctuary published by Penguin, is a must read.

And then there is SHORTCUT, a Cape Town based, Film & Networking Event platform to showcase short film projects that are produced by South African Filmmakers.

Never far from anyone’s mind, the ever necessity of obtaining funding, the article on the workings of BASA is an essential read.

And speaking of funding, Hilton Schilder our own famous Jazz musician is still desperately in need of financial support to pay for his medical treatment.

The November/December edition will be our 1st year Birthday Edition and we are delighted with our growth in so many ways. In this edition we are inviting everyone who has contributed to the growth of ImagineMag! to send us an article on Time. How you use it in your working life, how it uses you. Think about it people, it is a fascinating subject. New comers to ImagineMag! are welcome to contribute as well. And keep your information flowing as we love to hear from you. We know December is party time so send us your events, early October, and if possible we will include as many as possible but please include content not just dates.

West Coast Flowers

Spring is on her way so enjoy the wild flowers that are in abundance here in the Western Cape and may your creativity flourish and provide as much enjoyment for everyone as Mother Nature does with her floral displays.

Amy Gould


Amy Gould is a Fellow of the Imperial Society of Teachers of Dancing. She is the principal and owner of her full time ballet school, director and choreographer of her dance company Dance Crew, owner/manager of Tokai On-Main a 100-seater intimate theatre and editor in chief of ImagineMag!

For more information on how you can contribute articles or advertise, please contact us.

contents | sept / oct 2010 : edition 06

00 / i SAY...

I often find my mind wondering about all sorts of inconsequential things and then realise that they are not inconsequential at all, but the very small start of something that will have untold impact in the future. Watching a tiny grass shoot fight its way through a pavement was one such event. Read the full story...

La Pebra's

01 / la pebra's, and hair through time:

La Pebra’s is an authentic retro classic, born in 1904. It was the first product developed by the newly-formed Ashley Miller and Sons, along with hair ‘pomade’, and it was the first hair gel to be launched in South Africa. Read the full story...

Kloey Bam and Gareth du Toit

02 / the girl with the enamel eyes:

Having decided to choreograph, The Girl with Enamel Eyes, based on a story by E T A Hoffman,
I adapted it to reflect local conditions and to suit the dancers that were available for this particular production. Much consideration had to be given to the filming of this work and the sale of the resulting DVDs. Read the full story...

Junk Evolution

03 / keag - the kommetjie environmental awareness group:

KEAG is a Non-Profit Organisation established in October of 1991. In 1993 we opened the KEAG Environmental Education Centre on Imhoff Gift Farm. Our infrastructure consists of an office and meeting hall, a Recycling Centre and outside cabins and containers used for project work. Next door to our office is our newly opened craft shop called Junk Evolution, which is stocked by our ILITHALOMSA crafters. KEAG is overseen by an Executive Committee, but the day to day running of the Centre and its projects is carried out by a core committee consisting of a Centre Manager, Projects Manager and overall coordinator. Read the full story...

Wheat Industry Museum Morreesburg

04 / the wheat industry museum in the western cape:

There are times when, driving to a specific destination, one takes little note of the places between the departure and arrival points. Such was the case recently when instead of passing the Swartland town of Moorreesburg, a decision was made to view it more closely. The town which takes its name from the Reverend J C le Febré Moorrees a former minister of the Swartland Dutch Reformed Church 1834-1881, is surrounded by wheat farms. It was the evidence of the importance of this grain to the town that led us to the Wheat Industry Museum! The Museum, established on 10 February 1978, is housed in what was once the Dutch Reformed Mission Church building. Read the full story...


05 / shortcut news:

SHORTCUT is a Cape Town based, Film & Networking Event platform to showcase short film projects that are produced by South African Filmmakers.. Read the full story...

Hilton Schilder

06 / basa: championing support of the arts

Business and Arts South Africa is uniquely positioned to connect business and the arts in a sustainable and mutually beneficial way through an impressive - and expanding - spread of initiatives, partnerships and projects. Read the full story...

Hilton Schilder

07 / hilton schilder not out of the woods:

Jazz musician Hilton Schilder is still not out of the woods as regards his medical costs. And his numerous friends are all taking strain in helping him. Read the full story...

all the way home: Stories from an African wildlife sanctuary

08 / all the way home: Stories from an African wildlife sanctuary

This soft cover book is a delightful reading experience. The stories of wild animals as told by Bookey Peek with photographs by her husband Richard Peek, are not sentimental nor is the manner of writing anthropomorphic. True the orphaned and injured animals have been given names, but the reader is not left in any doubt that as soon as time allows they will be, if possible, returned to the wild.
Read the full story...

edition. 06 contributors

Dawn Gould (D Litt et Phil), owns and runs FACTS FOUND an historical research bureau situated in Cape Town, South Africa. 
For further details see

La Pebra's